Paid Media Playbook

Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, Laura Szczes and Lisa Wekellis from Double Z Media, go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.