Paid Media Playbook

Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

Discover Industry Trends

Join us weekly as we chat with experts in the industry, dive deep into the top strategies across various channels, and take a magnifying glass to the secrets of successful advertising campaigns.

Laura Szczes
February 5, 2024

Pause or Persist? Navigating Website Gripes in Marketing

Laura Szczes
January 30, 2024

Sponsorship Strategies Unveiled

Laura Szczes
January 15, 2024

From Vendor Chaos to AOR Clarity in Media

Laura Szczes
January 8, 2024

Beyond the Holi-Daze

Laura Szczes
December 11, 2023

Vertical vs. Square: The Changing Landscape of Social Media Content

Laura Szczes
November 27, 2023

The Profitable Side of Every Online Click

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