CAMPAIGN OVERVEW
Washington 811 is a one call service home owners call or visit online two days prior to digging on their property. It is comprised and funded by public utility companies including Puget Sound Energy, Century Link, Washington Utilities and Transportation Commission and many other utility providers across Washington State.
Double Z Media implemented an extensive Statewide media campaign over four years through an omni-channel approach (see funnel on right).
Washington State
DIY Homeowners
"Increase Homeowner awareness of “Call 811 Before You Dig” to avoid costly repair fees or injury due to damaging a buried public utility line on your property."
Increase call requests and web requests at DigSafeWA.com
Decrease dig incidents by 2% from previous year
RESULTS: Calls to 811 increased but more importantly, digging incidents (damages) decreased from 83% (2017) to 77% (2018) to 73% (2019) to 67% (2021)
A record breaking 4%- 6% decrease per year!
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